Hosted by: Susan Bishop, Director of Marketing and Branding
Featuring Jessica Stewart, Jessica Stewart Marketing
Your Google Business Profile (GBP) is often the first impression at the “moment of intent” when someone is actively looking for a business broker, often searching things like “sell my business near me” or “business broker in my area.” At that exact point, they’re ready to evaluate options, compare credibility, and decide who they trust enough to contact. In that split second, your GBP becomes your storefront. Before they ever reach your website or speak to you, they’re scanning your reviews In this training session, we’ll break down how business brokers can fully optimize and manage their Google Business Profile to improve local visibility, increase credibility, and drive consistent inbound inquiries from motivated buyers and sellers. This is not a “set it and forget it” channel. When properly managed, GBP becomes a high-performing local marketing asset that supports both deal flow and long-term brand authority in your market. We’ll walk through the key components that directly impact performance, including category selection, service area setup, reviews, posting strategy, and how to align your profile with high-intent search behavior like “sell my business” and “business broker near me.” What we’ll cover: How Google Business Profile impacts broker visibility in local search Proper category and service setup for brokerage firms Service area strategy for maximizing geographic reach Review generation best practices that build trust and rankings How to use GBP posts to support listings, deals, and authority Common mistakes that limit visibility (and how to fix them) How GBP fits into your broader franchise marketing ecosystem By the end of this session, you’ll understand how to turn your Google Business Profile into a consistent lead-generation asset, not just a directory listing.